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Promotional Marketing Predictions for 2018
It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: Social sweepstakes and...
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10 Questions to Ask Before Partnering with a Promotion Agency
A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion...
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What is a Sweepstakes?
What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to...
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Taming Your #Sweeps with an Approved Instagram Tracker
Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild,...
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Teen Trends for Back to School Promotion Planning 2018
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at...
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Trick or Treat with These Halloween Contest Ideas
Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here...
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10 Ways to Promote Your Sweepstakes or Giveaway
Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods,...
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5 Ways to Improve How You Run a Giveaway on Social Channels
Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include...
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Content Moderation: A Requirement for Social Posts and Contests
Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written...
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Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success
Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet...
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How to Run a Legal TikTok Contest or Sweepstakes
TikTok does not currently have any posted contest guidelines, but that doesn’t mean that there are no rules. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic...
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12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style
Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with...
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5 Ways a Sweepstakes Can Help Your New Business Marketing Goals
We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be...
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How to Run a Legal Scavenger Hunt
Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive...
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11 Small Business Social Promotion Ideas for the Shutdown
Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most...
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Ideas to Build Brand Equity in Times of Crisis
Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand equity is the commercial value that derives from consumer perception of the brand name of a...
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5 Ideas to Boost Virtual Event Engagement
Since live events have been sidelined for most of 2020, virtual events are having their moment. To keep attendees engaged at virtual events takes lots of preparation and a good plan for virtual event...
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