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The Big Promotion Trends of 2014
What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery...
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Spring Promotion Planning Guide
Need to run a promotion this spring? Consider one of Marden-Kane’s holiday promotion ideas for one of these upcoming holidays. Groundhog Day OK, this may be a winter holiday, but since it brings a...
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Best Practices for Photo and Essay Contests
Senior Programmer Eric Grimm weighs in on what you should consider when planning your next photo or essay contest. The reasons for running an online contest are many and varied – engage your fans,...
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Implications of Not Registering a Sweepstakes in Florida
We frequently hear this from people who call us in a panic: “I didn’t know I had to register a sweepstakes in Florida. What’s the worst that can happen?” If the promotion won’t start for another 30...
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Taming Your #Sweeps with Instagram Promotion Guidelines
Once upon a time, Instagram had no formal promotion guidelines. And it was like the wild, wild west in promotion land, just like on Pinterest and Facebook and Twitter a few years ago before there...
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Updated YouTube Contest Guidelines: 5 Things to Know
Earlier this year, YouTube issued a 2015 update to their contest guidelines. Basically, it explained that they were phasing out their contest gadgets that have been in place for a few years and that...
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Fun with Bonus Sweepstakes Entries!
Many clients want to extend the reach of their sweepstakes by adding in ways to earn bonus entries, either through social sharing or sending emails. This method of providing an extra entry for...
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FTC Updated Guidance for Social Contests
Last week the FTC updated their guidelines for endorsement. This included a small, but very important, piece on social media contests. You can read the full updated “What People are Asking” question...
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Frequently Asked Questions About Back to School Promotions
So you want to run a Back to School Promotion? Great! But there are lots of things to consider. Check out our handy FAQ below to make sure it pays off! Q: Should I run a sweepstakes or contest, and...
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If You Build It, Will They Come?
So you launched a Sweepstakes or Contest yet no one is entering. While there could be multiple factors for this lack of consumer response, the first thing to check is your media plan. If you do not...
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Fall into an Autumn Promotion
With the official start of fall coming up, it is the perfect time to put on your (warm) thinking cap and reach out to your consumers with a great promotion. The cooler weather will be bringing them...
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Planning a Rio 2016 Olympics Promotion
The next Summer Olympic Games will be in Brazil in August of 2016. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the...
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YouTube Updates Contest Policies AGAIN
In March we published a post about YouTube’s changing contest policies. The changes at that time outlined specific age and platform guidelines. These changes have since been revised again, but no...
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2015 Digital Marketing Survey Results
In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For...
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50 Reasons to Run a Sweepstakes or Contest
Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give...
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Promotional Marketing Predictions for 2016
What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As...
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Native Ad Guidance from the FTC: 3 Things to Know
The FTC released their updated guidance on Native Ads for business (Native Advertising: A Guide for Businesses) on December 22, 2015. With it came a stern warning about upcoming FTC enforcement in the...
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Run a Sweepstakes Overlay with a Contest to Boost Engagement
One of the downsides of running a contest is that you will get fewer entries than you would for a sweepstakes. This is expected since a sweepstakes entry requires relatively little information from...
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How to Contact Winners in Social Media Contests
Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid...
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Father’s Day Promotion Ideas
Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and...
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